Below is an article by Marcia G. Yerman, highlighting the use of new media tools used to “to support voices that don’t get represented on either side of the political spectrum.”

With the nomination of Sarah Palin to the Republican ticket, women who had scattered after Hillary Clinton’s defeat in the Democratic primary were reenergized as they coalesced in their opposition to Palin’s abortion viewpoint. Augmenting McCain’s commitment to overturn Roe v. Wade, Palin ratcheted up the discourse with her position of no abortion exceptions in the case of rape or incest.
“She can’t keep the women’s vote if they actually know what she is suggesting,” was the popular wisdom. Yet, there were a lot of female voters who weren’t clear about her record. That’s when a core group of women, using new media and an approach that has defined the 2008 election, jumped in to present another point of view.

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