(11 min) David Lee, Director of Prevention Services for the California Coalition Against Sexual Assault, and Chad Sniffen, Prevention Services Coordinator for CALCASA, talk with Brad Perry about California’s MyStrength Campaign – a statewide prevention initiative that uses social marketing techniques to reinforce messages about the ability of men and boys to take positive action to prevent sexual violence.
Developed by Men Can Stop Rape, the Campaign centers on the theme of “My Strength is Not for Hurting.” It is designed to raise awareness of sexual violence among youth and highlight the vital role that young men can play in fostering healthy, safe relationships.
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