That’s Not Cool is a national public educational initiative to prevent teen dating abuse. Developed by the Family Violence Prevention Fund (FVPF), in partnership with the Department of Justice’s Office on Violence Against Women (OVW) and the Advertising Council, That’s Not Cool focuses on preventing controlling or abusive behavior occurring within the digital universe – online, via cellphone, etc. – and encourages teens to draw their own lines about what is, or is not, acceptable relationship behavior. Since the January 2009 campaign launch, That’s Not Cool has engaged hundreds of thousands of teens in teen dating abuse prevention, both online and on-the-ground.
During two repeat Prevent Connect web conferences held on January 27 and hosted by David Lee, the FVPF’s Brian O’Connor, Sara Fewer, and Belinda Sirha joined OVW’s Anne Hamilton to provide an overview of the campaign’s learning over the past year, and introduce a new Campaign Tools website that will help violence prevention activists and youth serving community leaders activate That’s Not Cool in local communities.
The objectives of the web conference were:
- to understand digital dating abuse and strategies to engage teens in teen dating abuse prevention;
- to learn to use the tools of the That’s Not Cool campaign to raise awareness with teens about digital dating abuse and teen dating abuse; and
- to learn to integrate the That’s Not Cool campaign tools into Teen Dating Violence Prevention Month activities and other prevention efforts.
A link to a recording of the 2nd web conference along with various other materials are now available on the Prevent Connect website.