This public service announcement from WEAVE (Women Escaping a Violence Environment) was shown in the workshop Beyond 30 Seconds.

During the 2010 National Sexual Assault Conference, which took place in Hollywood Sept. 1-3, there were more than 80 workshops. As a part of the Film & Media Festival, a workshop was included called Beyond 30 Seconds, on the topic of Public Service Announcements.
CALCASA accepted PSA submissions from agencies across the country. In this session, the audience watched PSAs that work to end sexual violence. Moderator Leah Aldridge guided the audience through a discussion about messaging, the larger campaign and PSA effectiveness.

Leah Aldridge — moderator
Film Student
University of Southern California
Eric Borsum
Managing Partner
Paine Public Relations

To view a complete list of workshops, speakers and information related to the 2010 National Sexual Assault Conference, click here.