Image from poster from

In Edmonton, Canada, a coalition of organizations called Sexual Assault Voices of Edmonton has launched a new rape prevention campaign targeting potential perpetrators. Their website describes the thinking behind this campaign:

Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to how much they blame themselves after the assault. That’s why our campaign is targeting potential offenders – they are the ones responsible for the assault and responsible for stopping it. By addressing alcohol-facilitated sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.

What you you think about this campaign?
(Thanks to Feministing for alerting me to this campaign.)