Last week UN Women Executive Director Michelle Bachelet presented at a panel discussion in Geneva on “Good Practices and Remaining Gaps in the Prevention of Violence against Women” for Human Rights Council Annual Day. She described primary prevention as “…a new frontier in the field of violence against women.” Below are some of the prevention activities she highlights:

To stop the intergenerational transmission of violence against women, we must support expanded efforts to work with young people of both sexes to address gender equality and violence prevention, sustain social mobilization campaigns, and build commitment and capacity in the mass media to change the way that they portray women and report on issues of gender-based violence. Community mobilization that engages young people, men and shapers of customary values and public opinion, is particularly important. Real change will have to take place at local levels, where violence occurs, where community norms govern gender relations.

Click here for her full remarks.