Late last year, I joined representatives from several domestic violence and sexual assault organizations who had gathered about 1 ½ years ago, along with a small group of funders and private sector volunteers to work on an exciting new effort called The NO MORE Project. This Project is about creating a new, over-arching visual symbol to help raise public awareness about sexual violence and domestic violence. Like the AIDS ribbon or the peace sign, we hope this symbol will help augment and connect the efforts of domestic violence and sexual assault organizations large and small, supplementing rather than replacing our existing logos and brands. We also hope it will be widely adopted by members of the public to express their solidarity with us on these issues.
I have found this process to be a wonderful opportunity to create partnerships among anti-violence against advocates, foundation and government funders, marketing and Public Relations experts in the movement against sexual and domestic violence. The group has been able to evaluate both the unique distinctions between sexual violence and domestic violence, as well as identify some common undercurrents. I am optimistic about the increased visibility that this branding effort can bring to our efforts, and truly appreciate being a part of this process. Please join us for one of the national Web Conferences to preview The NO MORE Project!
Click here for the slides from the presentation and check out the No More Project on Facebook and YouTube. You can view a recording of the web conference here.
Wednesday, September 7, 2011
1pm Eastern Time (10am Pacific, 11am Mountain, 12pm Central)
REPEATED AT 4pm Eastern Time (1pm Pacific, 2pm Mountain, 3pm Central)
Presenters will include:
- Sue Else, National Network to End Domestic Violence
- Monika Johnson Hostler, National Alliance to End Sexual Assault
- Judge Susan Carbon, Office on Violence Against Women, U.S. Department of Justice
- Rita Smith, National Coalition Against Domestic Violence
- Delilah Rumberg, Pennsylvania Coalition Against Rape
- Jane Randel, Liz Claiborne
We’ve been fortunate to have the pro bono input of some of America’s leading creative thinkers, including the executive editor of PEOPLE magazine, the former president of Oprah Winfrey’s television network, the founder of Women & Co at CitiGroup, the former president of the (RED) campaign, and an ad executive who helped create the “Priceless” campaign for MasterCard. One of the nation’s leading branding agencies (Sterling Brands) stepped forward with pro bono creative. Together, we have developed a symbol, created a verbal communication plan, and conducted focus groups and quantitative research. We will be sharing all of the exciting findings at the Web conference!
We have broad representation from across the domestic violence and sexual assault fields. The Steering and Executive Committees for the project include (in alphabetical order): A Call to Men, Allstate Foundation, Avon Foundation, Blue Shield of California Foundation, Casa de Esperanza, California Coalition Against Sexual Assault, Corporate Alliance to End Partner Violence, Futures Without Violence, Joyful Heart Foundation, Liz Claiborne Foundation, Men Can Stop Rape, National Alliance to End Sexual Assault, National Coalition Against Domestic Violence, National Domestic Violence Hotline, National Network to End Domestic Violence, Pennsylvania Coalition Against Rape, Safe Horizon, Verizon Foundation, and the Office on Violence Against Women at the U.S. Department of Justice.