PETA, you missed the mark — big time. Shock for the sake of attention isn’t a great strategy. If you have to explain why it’s funny, then it’s not.

The female character in the ad does not look as if she’s enjoying herself. The video captures pain and injury linked to sex — something that should be an enthusiastically consensual act. Lisa Lange, a senior vice president for PETA, told Yahoo News that the clip is meant to be humorous.
“The piece is tongue-in-cheek,” she said. “People who watch the ad all the way through see the woman has a mischievous smile. She’s happy to go back with him. It’s playful.”
I get it, you want viewers to associate vegetables with hot sex, but do you think that women are happy when sex ends in a neck brace? Try again.
I’m a carnivore who has not eaten meat for nearly one month as I was considering the switch. After watching this, I want to eat a huge steak — just to spite, you,  PETA, which means this ad created one more meat eater in the world. Bravo.