CALCASA loves this SAAM toolkit! For Sexual Assault Awareness & Prevention Month (SAAPM), the Texas Association Against Sexual Assault (TAASA) has a national campaign that will employ both traditional and non-traditional methods through the use of social media, social marketing and social change.
Rose Luna writes on the agency blog,
The theme of TAASA’s 2012 SAAPM packet is “Get Social”. The intention behind this theme is to emphasize the connection between community, it’s stakeholders and our agency. It also represents the importance of collaboration and building of relationships in creating awareness and change.
The comprehensive 32-page packet includes information about social media; how it can be used at your agency; social media activities; how social marketing differs from social media; and ideas that rape crisis centers can use during April and the rest of the year to raise awareness about sexual violence. For agencies that are new to social media, this packet is a great starting place with plenty of supportive content.
CALCASA will be using parts of this great resource during our SAAM 2012 activities!
Download the “Get Social” SAAPM packet.