Presenters

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Presenter(s): Rosaura Wardsworth

Organization(s): Berkeley Media Studies Group

Objectives:

  •  Identify how framing and messaging influence public understanding of sexual violence, prevention, and community well-being
  • Recognize communication patterns that can unintentionally reinforce stigma, misinformation, or individual blame while practicing strategies that encourage prevention and shared responsibility
  •  Develop clear, audience-centered messages that support advocacy, community engagement, and prevention efforts across different communication settings

Description: How people talk about sexual violence shapes public understanding of the issue — and what solutions feel possible. This interactive session explores practical communication strategies advocates can use to strengthen public understanding of prevention, deepen community engagement, and support long-term change. Drawing from Berkeley Media Studies Group’s work with advocates, coalitions, researchers, and community organizations, participants will examine how framing, language choices, and public messaging influence the way people think about sexual violence and prevention. Through discussion and hands-on activities, participants will practice developing clear messages that move conversations beyond individual blame and toward prevention, shared responsibility, and community well-being.